(But do some research to work out what good genres and topics are. Concentrate on picking a good genre and hook for your game - and then using player feedback to make it. I also agree with his final point on devs ‘gaming things out’ too much via numbers. Just shows how hard it is to get away from the Steam juggernaut!
It is interesting that Cliffski says pointedly: “Because my strategy has always been maximum independence and resilience as a company, I try to spread my income as much as I can between different stores.” And he’s done a better job than almost anyone I’ve seen - even spending on paid ads to get people to buy via the Humble widget.
Nonetheless, the total net revenue share for Epic looks to be in the ‘worth it incrementally’ ballpark, if not a game changer in this case. The other neat surprise is a look at Epic Games Store revenue for Democracy 4, which unfortunately launched on EGS later than Steam, so not a great ‘apples to apples’ comparison. I was also told he drove his pre-Steam users directly to the Itch page at one point, which explains its larger percentage than normal.) (Handily, revenue from the Humble widget is labeled here differently to the Humble store. So that’s a larger percentage that you would normally expect from Humble due to his active direct marketing via the Humble widget, which also only has a 5% platform cut - compared to 30% for Steam.
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